Your Entire Retention Department.

E-commerce brands — that's the specialty and we deliberately keep it that narrow. Any niche within e-commerce is fine; what matters is that you sell products online and want your email backend and cold-traffic funnel producing revenue.

The flat fee covers the build — audit, flows, script or page — and is quoted before we start. The performance bonus is a fixed percentage of attributed net revenue: for email work that's typically Klaviyo-attributed email revenue; for VSLs and sales pages it's the revenue through that funnel. The percentage and the measurement method are agreed in the proposal, in writing, before any work begins.

It keeps us sharp. The better we do, the more we make — so we have a permanent incentive to keep doing our best work on your account, not just in month one.

It takes the risk off you. If we don't do a good job, you're not stuck paying multiple five figures a month for subpar performance. Our compensation only scales when your revenue does.

It keeps quality high. Because our income comes from performance, we deliberately onboard fewer clients — and the clients we do have get 100% of our attention and a dedicated team on their account. We don't have to scale headcount to grow, so quality never gets diluted.

It's an in-house team without the in-house work. No recruiting copywriters, no hiring a copywriting manager or an email specialist, no training anyone. You pay us, and it gets done.

And it comes with a built-in guarantee: the flat fee is a one-time setup plus a monthly recurring fee that covers everything — including iterations. If the first campaign isn't as profitable as you want, we keep iterating: different angles, different campaigns, different hooks, until it works. We only win when you do — that's why we go for performance.

Klaviyo. Audits can be done on other platforms, but builds and ongoing management run on Klaviyo — it's the standard for e-commerce and it's where our processes and reporting live.

Email audits and VSL audits: 3–5 days. A full Klaviyo flow setup: 1–2 weeks. A complete VSL script with iterations: 10–14 days. A cold-traffic sales page: 7–10 days. Clocks start when we have access and materials.

Yes — we do business consulting on your email setup, funnel and VSLs. Consulting is session-based and scheduled against available slots, so availability varies; inquire and we'll tell you the next opening honestly.

That engagement — where we build and run the ads, VSL, sales page and full email backend as your marketing partner — is invite-only. We offer it to existing clients and referrals, because it only works when we already know your brand, your numbers and each other. The path in is to start with an audit or a build.

Yes. We work in both the English and Dutch markets, and copy is written natively in each language — not machine-translated.

For an audit: read access to your email platform and your store's revenue context. For builds: brand assets, product data and account access. Everything is handled under a mutual NDA on request.